As seen in this month’s issue of Wired.

My thoughts: Agreed that information technology isn’t always replaced by newer technology (i.e. pens, pencils, paperbacks). But to suggest that printed magazines are actually thriving is a bit of stretch. My guess is the quoted “11 percent growth” stems from that fuzzy “pass along” metric magazines still use to measure audience size. (And to suggest that magazines are the superior way of reading essays is also wrong.)

Either way, stop hard-selling yourself, magazines. We know what you’re good for: Bathrooms, waiting lobbies, and other offline environments.