As someone who’s written hundreds of articles for fancy publications, I’m often asked the best way to land free publicity.
Outside of knowing when you have truly have something that’s noteworthy and knowing which audiences are most likely to find your something relevant, my colleague Josh Steimle recently wrote about the subject for Entrepreneur; specifically how to get great PR in 15 minutes per day.
Josh was kind enough to interview and quote me in the article. This is what I said: “Indirect PR pitches are the best way to increase your chances of a media placement. Rather than talking about yourself, explain a larger trend that might interest the journalist or publication you’re pitching, complete with stats, anecdotes and data.
“Your contribution should be only part of the story. Doing so not only makes the press’s job easier but demonstrates greater objectivity, further increasing your chances of a placement.”
In my experience as someone being pitched, that approach leads to a lot more placements.
Since we’re on the subject, now go watch Ace in the Hole, All The Presidents Men, State of Play, and Spotlight—all good if not remarkable movies on journalism.
Samsung / Blake Snow
Unless you want to be average, don’t be that person. Seeing the world and engaging humans is a lot more fun. “I wish I watched more Netflix and Cable,” said no dying person ever. More TV hate here.
Source: Dept of Labor via Scott Christ
The New York times ran an insightful piece this weekend on the decline of Sony, which is valued at just a quarter of where it was a decade ago, and just one thirtieth the size of Apple:
“Sony makes too many models, and for none of them can they say, âThis contains our best, most cutting-edge technology,’ ” Mr. Sakito said. “Apple, on the other hand, makes one amazing phone in just two colors and says, âThis is the best.’ ”
In addition to department infighting, that really sums up Sony’s troubles: too much product, none of them hits. Continue reading…
Convincing reasons here.
Speaking personally, I’ve owned a Blu-ray player (PS3) since 2007, yet I only own maybe five Blu-ray discs. Yes the picture quality is nicer, but upscaled DVDs and streaming movies look nearly as good, and up until this year, they were a whole lot cheaper.
2 Muslims travel 13,000 miles across America, find an embracing nation
An excerpt: “After 13,000 miles, I think that America still exists, and I’m happy to know that it does,” said Tariq, a 23-year-old American of Pakistani descent. “It’s really made America feel like home to me in a way that I’ve never felt before. The America that we think about [as immigrants] is still actually there. I’ve seen it! And I’m seeing it still.”
As this report so eloquently states, media is still best consumed with a mouse and keyboard, passive video, or with opposing hands leafing through pages of information. “Interactive media” as seen on the iPad is as useful as “multimedia CD-ROM dictionaries” from the 1990s, m’kay?
Now if you’re talking about entertainment, I’m all for gesture based interaction. But for straight consumption of information, give me visual ads, easy flowing editorial, and search.
Sadie woke up early today. After getting up with her and dozing off on the couch, she unfortunately decided to turn on the Today Show on NBC. I don’t watch morning shows, and now I know why. The programming is pathetic — it’s like a prolonged advertisement filled with periodic non-news and weather updates every 10 minutes. Just horrible…
Which made me wonder: Will morning shows continue to air once the baby-boomer generation passes on? Who else is watching this dross?
In an article entitled “Do Newspapers Have a Future,” author Michael Kinsley at TIME magazine had this to say: “Meanwhile, there is the blog terror: people are getting their understanding of the world from random lunatics riffing in their underwear, rather than professional journalists with standards and passports.”
He’s got a point. However, he also exposes the overall threatened view of traditional media towards bloggers, and rightfully so. Continue reading…