Blake Snow

writer-for-hire, content guy, bestselling author

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal
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Tagged Published Works

Published works: April 2009

Excluding short articles and blog posts not on Smooth Harold:

Published works: March 2009

Excluding short news articles and blog posts:

Published works: February 2009

A trio of new stories for MSNBC and Venture Beat

For video game pessimists and number crunchers, my latest:

Beta is dead

I’ll let you in on a little secret: Beta, that silly subhead you see on so many websites, has been dead for quite some time. It just took a while before someone came out and said it. Here’s my latest from GigaOM, also syndicated on CNN/Fortune, entitled “Beta is dead”:

“Beta, as it pertains to web sites, has seen better days. Not long ago, saying the word as part of your web development cycle could help land venture capital even faster than claiming “community,” “paradigm shift” or “disruptive technology.” Now, the term is dissipated and confusing.

“While the specific origin of its use is unknown, beta as a tagline was popularized by a Google with the release of Google News in 2002, and later, Gmail in 2004. From there, startups quickly followed suit. By 2006, it seemed like every new web site was “in beta.” Continue reading…

See also:

MSNBC: Top 5 games to bailout 2009

For the nerds out there, my latest: “Your 401k is gone. The price of your home has crashed. Your paycheck is in doubt. Yeah, 2009 is shaping up to be a great year, thanks to the recession. But chin up, readers. With hard work, a little bit of luck, and a healthy dose of escapism, we’ll get through this. So when the going gets tough, look to these standout games to forget it all: the most anticipated video games of 2009.”

Continue reading at MSNBC…

Gamasutra: Sony’s Home – The Launch Aftermath

My latest: “PlayStation Home for the PlayStation 3 launched on Dec. 11, more than a year after the virtual world was first promised. The general online reaction to the free PS3 service? To put it lightly, boring, as shown by a scathing Penny Arcade cartoon on the service.

“So why would gamers, the overwhelming group of people buying the console, want to use it? “For the average gamer, it’s hard to meet other players,” says Jack Buser, who joined Sony eight months ago to become director of the new social community. “Home is a place where you can meet new friends, share interests, and play games. There are so many super cool people who own a PS3.”

Continue reading at Gamasutra…

MSNBC: Best Xbox 360 games of ’08

My latest: “First, the bad news. The dreaded “Red Ring of Death” continues to plague Xbox 360 owners. Some reports have put the failure rate of the console at one-third. It’s a bummer, because there are so many great games.

“The good news — provided you’re in the lucky majority with a valid warranty — was that 2008 was another great year for Xbox fans. Not as jam-packed as last year, mind you. But with improved reliability and a new low price of $199, there’s no reason to miss the top 10 Xbox 360 games of 2008.”

Continue reading at MSNBC…

Sore Thumbs: The trouble with game of the year awards

Here’s my latest nerd minutia article, on the subject of video game of the year awards: Since becoming a full-time critic three years ago, I’ve been involved in selecting several game of the year awards, the summa cum laude of video game honors.

As a newbie, I was surprised to learn that voters are rarely, if ever, required to play all nominees before casting final ballots. Rather, a group of judges throws their favorites into a hat and lobbies against one another, whether or not they are qualified to do so. The process is very political. In most cases, the loudest voice always wins.

And therein lies the rub, underscoring how unorganized, unscientific, and naive some game of the year awards have become.

Continue reading at Sore Thumbs…

MSNBC: Best PSP games of 2008

My latest: “Three years after its release, and the PSP is still lacking games — most people use it to watch movies on the go. But a nice mix of sports, arcade, shoot-‘em-ups, creative and traditional titles have made their way to the handheld this year. Though all but one were released in the first half of 2008, these are the best PlayStation Portable games of the year.”

Continue reading at MSNBC…

GamePro news articles written by me

Whoever said video games are recession proof is a turd. I know because my GamePro invoicing and contributions were drastically cut two weeks ago as the outlet readies for the great advertising scare and depression apocalypse of 2009. It was the right thing for the company to do in an effort to stay lean, even if freelancers like myself and lowly employees suffer as a result.

In any case, I will no longer serve as news editor for the publication, something I’ve greatly enjoyed since taking the helm in July 2007. Instead, I will remain an editor at large, helping to expand the coverage of GamePro’s subsidiary sites. I will continue responding to “letters to the editor” along with the occasional game review and preview, but for the time being, I will no longer be writing news.

During my tenure as news editor, I wrote more than 1,000 news articles (a partial list which can be found here) and oversaw 2,000 published works. I also scooped some original stories, got cited in CNN, planned coverage for a team of three reporters, and edited lots of copy. For any interested, click to your hearts content, and let me know if any media outlets are looking for wordsmiths (wink, wink).

MSNBC: Top 5 best sleeper games of 2008

The big games this year are hard to miss: “Gears of War 2,” “Fallout 3,” “LittleBigPlanet,” “Guitar Hero.” But what about the low-profile ones that are just as good, if not better? The games that come out of nowhere to delight, inspire and surprise us?These are the best Cinderella games of 2008. If it’s the new and innovative you seek, don’t overlook these hidden gems.

Continue reading at MSNBC…

MSNBC: Top 5 most cinematic video games

Unplayable cut scenes, cinemas, or in-game movies have been a part of video games for more than 20 years. They help advance the plot, serve as a rest area for players and produce shock and awe like any good movie.

While the technique is evolving (some developers like Valve shun them altogether in favor of total interaction), cut scenes often make games feel bigger than they really are. And nobody does it better than the following games when it comes to memorable cinematics.

Continue reading at MSNBC…

MSNBC: Top 5 video game ghosts

Ghosts may be the first thing you think of when you hear the word “spooky,” but they make for lousy Halloween costumes. They have a rich history with video games, and for that, I respect them. So in the spirit of disembodied souls and our favorite pagan holiday, I give to you the best video game ghosts of all time.

Continue reading at MSNBC…

MSNBC: New Xbox interface is more about movies

Microsoft says its “New Xbox Experience,” which rolls out Nov. 19, will “change the face of home entertainment for every Xbox 360 owner.” It doesn’t.

In reality, the New Xbox Experience is more appropriately described as a new menu system. It won’t revolutionize your console, but it will improve your experience. Ironically, the most interesting feature about this revamp to a game console’s user interface has nothing to do with games. It’s about movies.

Continue reading at MSNBC…

MSNBC: World Tour is the new Rock Band

Lindsey and I have been playing World Tour all weekend with friends. The game is Guitar Hero’s response to the popular Rock Band. The early verdict: World Tour improves upon Rock Band in almost every way, save for scoring, star power, and when someone fails. Plus, anything that has Van Halen gets bonus points from me. My full review at MSNBC…

MSNBC: Top 5 best Atari games

It’s almost impossible to hear the word “Atari” and not reminisce on joysticks, paddle controllers, stick-men animation, beeps and blips and countless gaming classics. If it weren’t for Atari, there probably wouldn’t be Nintendo, PlayStation, or Xbox – at least as we know them.

While arcade hits make up the lion’s share of popular games found on Atari systems, original favorites also call the platform home. Wooden-panel consoles, we salute you with the best Atari games.

Continue reading at MSNBC…

MSNBC: Top 5 PlayStation 2 games

Developers have made more than 2,400 games for PlayStation 2, Sony says. That’s easily the most of any console, which makes sense, considering that a whopping 140 million of the units have been sold since its debut eight years ago.

With a library and audience that big, there truly is something for everyone on the system, and new games are still being released. The following five are the creme de la creme – and found only on the PS2 system.

Continue reading at MSNBC…

GamePro: Take This Job (and love it!)

In the early 80s, video game programmers did all the work: sprite design, writing, music — you name it. Often times, one or two people was all it took to develop a hit.

But these days, hundreds of programmers, artists, and designers work together to create our favorite games. Here’s a handy explanation of some of the most common jobs held inside a game studio.

Continue reading at GamePro…

MSNBC: Top 5 best video game quotes

Reducing the most memorable video game quotes to just five is a tough task. From classic “Duke Nukem” one-liners to the inadvertent hilarity of poor Japanese-to-English translations, the options are virtually endless.

And while a mention of “All your base are belong to us” is perhaps more than deserving (the phrase spawned a major Internet meme at the turn of the decade, after all), the following extracts are the ones that truly define the medium – the most choice video game quotes of all time.

Continue reading at MSNBC…

Crispy Gamer: Bang the DRM Slowly

Erich Remarque of Magnolia, Arkansas is pissed. After waiting three years to play Spore, he’s being treated more like a suspect than paying customer.

“[Spore] incorporates a draconian [digital rights management (DRM)] system that requires you to activate over the internet, and limits you to a grand total of 3 activations,” he writes in his glaringly critical review of the game on Amazon.com. “If you reach that limit, then you’ll have to call EA in order to add one extra activation. That’s not as simple as it sounds, since when you reach that point EA will assume that you, the paying customer, are a filthy pirating thief.”

Emotion may have got the best of Remarque, but he has reason to be upset over Spore’s limited use policy, which is extreme. And he’s not the only one who thinks so. At the time of writing, 85 percent of 3,000 user reviews on Amazon.com have given Spore a one-star (out of five) rating, almost all of them slamming the strict digital rights management employed by Electronic Arts.

Continue reading at Crispy Gamer…

MSNBC: Top 5 least embarrassing game-based movies

Later this month, 20th Century Fox will release “Max Payne,” the most recent video game to get a Hollywood makeover. But if history is any indication, the movie will be a critical stinker, as have been the majority of cringe-inducing, game-related feature films.

That’s not to say there haven’t been any good ones (or at least a handful of bearable ones). And from time to time, there have even been some great ones, particularly those that use video games as a backdrop, as opposed to driving the central story. And these are the best – the ones that will leave you minimally embarrassed or even impressed.

Continue reading at MSNBC…

MSNBC: What’s behind the add-on phenomenon?

“There is no way we’re putting that there,” my wife tells me.

We’ve just spent 20 minutes surveying our 1,100-square-foot apartment in search of a spot for our new “Dance Dance Revolution” pad. The only place to stash it is under the couch, and my wife knows it.

”OK,” she concedes, allowing the unorthodox storage given our growing game-related gadgetry.

I’m not the only one with an increasing stockpile of video-game peripherals. According to The NPD Group, the official bean-counter of U.S. video game sales, consumers spent a record $1.3 billion so far this year on plastic guitars, steering wheels and other add-ons, the result of games like “Wii Fit,” “Guitar Hero,” “Mario Kart Wii” and “Rock Band.”

Continue reading at MSNBC…

GamePro: The trouble with review scores

Review scores are too complex. What began as a useful tool for players to compare and prioritize games has now become a confusing, lopsided, and political mess.

Consider score explanation guides, which often appear in magazines and review sites to interpret what should be easily understood: is a game any good? Furthermore, “average” games routinely score in the 80th percentile now, and the credibility of ratings are compromised when sly publishers allegedly work the system in exchange for favorable reviews (see also: Jeff Gerstmann).

So what’s a gamer to do? Should scores in reviews be thrown out altogether?

Continue reading at GamePro…

GamePro: Review, Xbox 360 a good deal at $199

Ever since launch, the Xbox 360 core model without hard drive has largely been written off by gamers — and rightfully so. It lacks many of the attractive advantages of its older brothers, not to mention value for what’s included in the box. (Most core models can’t even save games without separate purchase!)

But all that’s about to change with the upcoming $80 price cut of the latest Arcade bundle (September 7, according to retailers), which includes a matte white system, wireless controller, and a 256 MB memory card for saving games and playing online.

Continue reading at GamePro…

Crispy Gamer: Some Like It Short (Why Gamers Don’t Finish the Job)

Earth is under attack. Your favorite football team is waiting to win their division. There are more than 60 remaining stars to collect. And yet the gamers charged with overcoming the odds couldn’t care less.

They rarely finish their games, it seems.

According to an investigative Crispy Gamer survey of 2,000 players conducted this month, less than 25 percent of games are played to completion (i.e. the rolling of credits). What’s more, an alarming number of the same percentile say they finish less than 10 percent of their games, purchased, rented, or otherwise.

Continue reading at Crispy Gamer…

GamePro: The 8 Most Powerful Video Game Studios

Most gamers are familiar with big name publishers like Electronic Arts, Activision, and Sega. But what about the development studios themselves? You know, the ones that actually make the games, not just distribute them. Behold! Here are eight of the most important ones, in terms of multiple hits, present impact, and cash money.

Continue reading at GamePro…

GamePro: The Most Anticipated Games of E3 2008

With only a week to go, we profile the 25 most-promising titles expected this year.

We’ve polled our editorial team, scoured the internet, and given special attention to original efforts to develop the following list of 25 games, all of which has us giddy with the prospects. So with exception to unknown announcements, you can confidently count on these babies to be shown this year… and hopefully playable.

Continue reading at GamePro…

GamePro: 5 band-centric Guitar Hero games that would rock

Guitar Hero: Aerosmith, launching June 29, isn’t just a collection of songs grouped together by artist for a stand-alone rhythm game. It’s sort of like Behind The Music in interactive form, letting players vicariously relive Aerosmith’s 30 year performance history in near-chronological order, from high school to international stardom.

So based on mega-platinum sales on multiple occasions (read: broad appeal), a storied history, and anthemic riffs, here are the top five bands we’d like to see in their own Guitar Hero games.

Continue reading at GamePro…

EDGE: Did you hear that? Audio branding in video games

If you’ve never played Xbox 360, you probably missed it.

During the final action sequence of Transformers (2007), at precisely two hours, two minutes, and 25 seconds in, gamers are treated to a recognizable image and sound: a newly purchased Xbox 360 with its accompanying audio logo.

The brief product placement lasts no longer than 1 ½ seconds, as the popular console transforms on-screen into a hostile robot, after its owner becomes entangled with evil forces, while innocently shopping the streets of Las Vegas.

“I think a lot of Xbox fans got a kick out of it,” says Eli Friedman, director of Xbox Global Brand Marketing. “When we learned Transformers was being made into a movie, we jumped at the opportunity to work with Paramount Pictures since much of our core audience also happens to be Transformers fans.”

Continue reading at Edge Online…

EDGE: 5 Ways to Jumpstart Atari

Much like a stolen car, Atari has been gutted and sold for its parts over the years. It has changed ownership numerous times since its formation in 1972 and was recently delisted from the NASDAQ stock exchange amid near-financial ruin. It’s embattled, confused, and has few prospects other than its recognizable name. So how can the world’s first videogame publisher turn itself around? Here are five common sense ways:

Continue reading at Edge…

Crispy Gamer: Boom Blox review (Wii)

When I first heard the news that Steven Spielberg was working on an exclusive Wii puzzle game, I was skeptical. What does he know about videogames, especially non-story ones like Boom Blox? On the subject of his pedigree: Sure he directed “Raiders of the Lost Ark,” “Jaws” and “Saving Private Ryan,” but he also directed “A.I.,” “Temple of Doom” and “War of the Worlds.” I think you can appreciate where I’m coming from.

After playing the game, however, I’m happy to report that Boom Blox is not just a marketing ploy or a misguided idea by the venerable movie director. It’s an inspired, console-appropriate and rewarding game — particularly for single-player challenge-seekers — even if it appears to be something that Spielberg wouldn’t be involved with.

Continue reading at Crispy Gamer…

Crispy Gamer: Little Big Planet preview (PS3)

In March 2007, BBC technology editor Darren Waters wrote, “LittleBigPlanet is perhaps one of the most dazzling demos I’ve seen in the last 10 years.” More than a year later, after an extensive hands-on in late April, I can only say the same. LittleBigPlanet looks, plays and feels incredibly fresh — even for an unfinished game. It’s no wonder Nintendo president Reggie Fils-Aime was covetous of developer Media Molecule after the exclusive PlayStation 3 title was revealed last year. Here’s an update on its development.

Continue reading at Crispy Gamer…

Crispy Gamer: Who Spilled Diet on My Instruction Manual?

Crispy Gamer examines the decline of printed videogame manuals.

Instruction manuals are on life support. If you haven’t noticed already, the once-precious and colorful booklets have recently been reduced to a few black and white pages. Call of Duty 4 is a fitting case in point. Despite containing just six paltry pages of printed user instruction (PDF here), the first-person shooter would go on to become the best-selling game of 2007. The undecorated manual obviously wasn’t missed.

Continue reading at Crispy Gamer…

Crispy Gamer: Not Every Politician Hates Videogames

At a VIP game developer event in a secluded upstairs San Francisco lounge, a well-dressed man in his 50s is making the rounds. “Hello, I’m the mayor of Baton Rouge.”

“Do you just walk around calling yourself a mayor?” asks one doubting attendee.

“No, I’m really the mayor of of Baton Rouge.”

And he is. His name is Mayor Melvin “Kip” Holden, and he was attending the Game Developers Conference for the second time in as many years. He wouldn’t be there (or be a sponsor) if he didn’t like videogames — or at least what they’ve already done and potentially will do for his city’s inhabitants.

Continue reading at Crispy Gamer…

GameDaily: Baton Rouge Looks to Video Games for Economic Growth

BATON ROUGE, La. – While most U.S. cities push biotech to drive economic growth, one municipality is using video games to do the same — Baton Rouge, Louisiana. It’s an unlikely match, given the establishment of California as the nation’s video game capital, but one the fast-growing Southern city is convinced will be its future just the same.

The interest in bringing video game developers to Baton Rouge started in 2005, prior to Hurricane Katrina, to complement the area’s strong ties to film production. Louisiana is currently third in U.S. film production after California and New York, says the Baton Rouge Area Chamber, which saw the overlapping opportunity of video games and acted on it.

Continue reading at GameDaily…

Crispy Gamer: On the Bright Side, Better Living Through Videogames

Blake Snow examines gaming benevolence and creative development twice monthly. The color of next-gen is bright.

Mr. Bright Side, here, back with more. This time, I focus on the increasing role of videogames as rehabilitation products, surgical guiding lights, brain developers, an aid to cancer researchers and tools for paramedics training — no, I’m not making this stuff up.

It’s easy to understand how conventional gamers and industry pundits may have grown tired of the positive media coverage enjoyed by Nintendo Wii since first launching more than a year and a half ago. Indeed, Nintendo took press clippings to a whole new level at E3 2007, when it incessantly showed a stream of favorable “we told you so” videos, but if you don’t get warm and fuzzy watching the “Wii Being Used as Therapy” story that was televised on “The Today Show” in March, you have a heart of coal.

Continue reading at Crispy Gamer…

Crispy Gamer: Hot Shots Out of Bounds review (PS3)

Arcade golf games haven’t changed much. You mash a button to start a swing, hit it a second time to mark your power, and press it third time to dictate shot accuracy. The fifth version of the long-running Hot Shots Golf series for PlayStation 3 closely follows this formula, and that’s not a bad thing — after all these years, the simple gameplay continues to satisfy, and a fresh coat of HD paint is just gravy.

Continue reading at Crispy Gamer…

Crispy Gamer: The Excessive Use of Subtitling in Videogames

img5.jpgA closer look at the rise of lengthy videogame names by Blake Snow.

In the second week of November 2007, publishers released an unprecedented number of multiplatform videogames at the height of holiday shopping. Interestingly, more than half of the listed games employed subtitles in their titling, via the use of colons. This represents a far cry from the use of subtitles 10 years ago, which stood at just 30 percent of games.

Continue reading… [Crispy Gamer]