Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal

My commentary on recent happenings

img5.jpgI returned home from a press junket to Baton Rouge on Wednesday, and here are some thoughts I haven’t had time to talk about:

  • I enjoy coming home from a trip and am convinced the flight into Salt Lake City is one of the prettiest in the nation.
  • Blackened alligator is better than sushi — confirmed!
  • Louisianians fry more food than my native Georgia. Impressive.
  • As has been customary, I’m entering the travel period of my year as the gaming industry gears up for its big fall push. I travel only 6-7 times a year, and prefer it that way. I’m an unadventurous city-slicker who is also a homebody. I even choke up a little when leaving for a short trip.
  • Maddie, my six-month old looks really cute in shades.
  • My wife’s sausage manicotti is delicious.
  • Regular exercise is difficult for me. After three weeks of steady running, I let it slip this week.
  • On a personal note, I just learned of the sudden passing of Jeff Jones in December at the hands of Leukemia. I considered Jeff a close, friendly, and respected professional colleague and worked extensively with him in 2006 and early 2007 before losing touch last summer. I would have his surviving family, friends, and associates know that Jeff was genuinely one of the kindest individuals I’ve had the pleasure of working with. He will be missed.

Have a great weekend, everyone.

Edge: Top 10 taglines in video games

Videogames have seen their share of forgettable taglines over the years. In 1993, Atari challenged prospective buyers to “Do the math” when considering an upgrade to their not-quite 64-bit console, the Jaguar. Gamers “did the math,” weren’t impressed, and decided to wait another year or so before upgrading to a PlayStation. Similarly, Nintendo told gamers to “Get N, or get out!” while promoting their third-generation console, the Nintendo 64- to which most people “got out” when compared to unit sales of Sony’s competing system.

But the industry has also seen its share of amusing, intelligent and effective taglines. Here are Next-Gen’s top 10 pics:

Continue reading at Edge…

Now with 100% more milkman

According to Wikipedia, milk was first delivered in bottles on January 11, 1878. As of April 14, 2008, it is still delivered to Wasatch Front doorsteps in plastic jugs.

Though Lindsey and I had heard and tried Winder Dairy in the past, we recently become customers in a cooperative with our downstairs neighbors, the Johnstuns. We pay about a dollar more per gallon than we would at retail. The milk (not to mention bread, cheese, and whatnot) is not only deliciously fresh, but it’s delivery method is loaded with history, something I’m convinced makes the cow extract taste even better.

To my surprise, milk is still delivered in isolated regions of the United States, but it’s seemingly a rare luxury for most. It’s amazing how long older technologies can endure, and with the quiet resurgence of web-to-order grocery delivery, the milkman may still have a future.

Fun Fact: I was in talks with Winder Dairy many years ago as a web consultant to redesign their website.

I’m deleting my LinkedIn and My Space accounts. Yea!

easy-button.jpgEvery so often, when my technology gets out of hand, I trim fat to reduce unwanted noise — to simplify my life.

Last year, I put my RSS reader on a diet, going from over 400 subscriptions to just 67 (I’m down to 46 currently). This year I’m cutting two “unsociable” networks from my geek intake: LinkedIn, the high school year book of web professionals, and My Space, the new Hotmail of social networks.

LinkedIn is stale, lifeless, and has yielded zero fruit for me personally since first joining in 2004. So I’ve begun the archaic process of deleting my 90 connection account via email, as opposed to a simple button click and confirmation (I told you they were stale). I’ve heard the removal turnaround can take weeks. I’ll update if and when it happens.

Additionally, I’m deleting my unused My Space account after less than a year of membership. Sure it let me connect with old high school buddies, but the site is trashy and far inferior to Facebook.

So long, suckers.

Crispy Gamer: On the Bright Side, Better Living Through Videogames

Blake Snow examines gaming benevolence and creative development twice monthly. The color of next-gen is bright.

Mr. Bright Side, here, back with more. This time, I focus on the increasing role of videogames as rehabilitation products, surgical guiding lights, brain developers, an aid to cancer researchers and tools for paramedics training — no, I’m not making this stuff up.

It’s easy to understand how conventional gamers and industry pundits may have grown tired of the positive media coverage enjoyed by Nintendo Wii since first launching more than a year and a half ago. Indeed, Nintendo took press clippings to a whole new level at E3 2007, when it incessantly showed a stream of favorable “we told you so” videos, but if you don’t get warm and fuzzy watching the “Wii Being Used as Therapy” story that was televised on “The Today Show” in March, you have a heart of coal.

Continue reading at Crispy Gamer…

Microsoft Encarta sorta downplays Nintendo Wii success

howwiiwon.jpgThe paltry entry on video games from the Microsoft-owned encyclopedia currently has only one sentence regarding Wii’s popularity: “The introduction of Wii made Nintendo once again a major player in the video game industry.”

That’s accurate. And I wouldn’t expect up to date specifics — this isn’t Wikipedia, after all. But the language seems to deemphasize reality upon further reading from the same paragraph which quickly shifts gears:

Continue reading…

The Truth According To Wikipedia raises important questions on accuracy, expertise, and group think

[youtube]http://www.youtube.com/watch?v=WMSinyx_Ab0[/youtube]

I just finished watching IJsbrand van Veelen’s excellent 50-minute documentary on the glamorization of amateur content producers and the potential negative effects that it may or may not have on society, especially as experts (informed individuals who work for, reason with, and experience wisdom) are waning in popularity. Here are some thoughts: Continue reading…

The Promise is the greatest one-hit wonder from the Eighties

[youtube]http://youtube.com/watch?v=_unHjRntc9I[/youtube]

After much deliberation, and nearly two decades later, I have finally made up my mind: The Promise by When In Rome is the greatest one-hit wonder from the Eighties. It’s better than Devo’s Whip It, better than A-Ha’s Take On Me (A-ha), more lasting than Come On Eileen by Dexy’s Midnight Runners, more diverse than Tainted Love by Soft Cell, and has more heart than Rapper’s Delight by the Sugarhill Gang. It’s so choice, as is the beat, the contrasting vocals, and the splendid synth bass.

The hair? Not so much.

So long mindless button mashing

Video Game Controls Only ImprovingIt pays to embrace inventive controls — just asked Nintendo, Activision, MTV Games, and Electronic Arts. The latter of which did so using a traditional controller even when in 2007 it released Skate, a game that outsold Tony Hawk’s latest by 2 to 1. What’s more, Skate was available on three fewer systems.

The reason for its success is simple: more gratifying controls.

Unlike the once-pioneering Tony Hawk series that relies heavily on button mashing, Skate lets players capture the feeling of skateboarding by executing timed gestures onto dual thumbsticks, with little dependence on buttons. EA calls it “Flickit” controls.

Continue reading…

A-Rod worth more money than Florida Marlins roster, apparently

From the Associated Press:

Alex Rodriguez makes more this year than his hometown Florida Marlins. Boosted by his new deal with the New York Yankees, A-Rod tops the major league baseball salary list at $28 million, according to a study of contract terms by The Associated Press. The 33 players on the Marlins’ opening-day roster and disabled list total $21.8 million.

“The Marlins? It’s amazing,” said Rodriguez. “And they still seem to find a way to be very competitive.”

It is amazing, A-Rod. It really is.

And the nominees for best Internet synonyms are…

I always get a good chuckle hearing people say something other than “Internet.” Having personally celebrated over 50 years* online, these are my favorite alternatives:

  • Cyberspace. A fancy word presumably created by school teachers to give the simple sounding Internet a sense of exploration. Use sparingly for comedic delivery.
  • Information Super Highway. School teachers that took the glitzy sounding Cyberspace to the next level. Never use in serious situations. Continue reading…

T-Mobile: We own the color magenta

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Engadget tells the story: “So last week Deutsche Telekom, owners of the global T-Mobile brand, sent Engadget a late birthday present: a hand-delivered letter direct from their German legal department requesting the prompt discontinuation of the use of the color magenta on Engadget Mobile. Yep, seriously.”

If you read the legalese, the company says it “holds trademark protection for this use of this color in connection with its products and services around the world.”

Since when could you copyright a color, even in connection with a product or service? Ridiculous — otherwise Apple could sue any computer-maker that used the color white (though white’s not really a color, so that opens another can of worms).

Atta way to exploit legal muscle, T-Mobile. Nice form. Really. This totally makes me want to stay with you instead of jumping to AT&T’s iPhone.

Microsoft brand in sharp decline

[youtube]http://www.youtube.com/watch?v=EHCRimwRGLs[/youtube]

IDG News (whom I freelance for) reports: “Microsoft’s brand power has been in sharp decline over the past four years, an indication the company is losing credibility and mindshare with U.S. business users, according to a recent study by market research firm CoreBrand.”

I enjoy seeing fat business cows get a proper market cleansing.

Continue reading…

Crispy Gamer: Hot Shots Out of Bounds review (PS3)

Arcade golf games haven’t changed much. You mash a button to start a swing, hit it a second time to mark your power, and press it third time to dictate shot accuracy. The fifth version of the long-running Hot Shots Golf series for PlayStation 3 closely follows this formula, and that’s not a bad thing — after all these years, the simple gameplay continues to satisfy, and a fresh coat of HD paint is just gravy.

Continue reading at Crispy Gamer…

Apple winning behind closed doors

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Contrary to popular belief suggesting that radical transparency is the best modern way to operate a business, Apple has circled its competition by being radically opaque, according to Wired Magazine.

No other company has proven as adept at giving customers what they want before they know they want it. Undoubtedly, this is due to Jobs’ unique creative vision. But it’s also a function of his management practices. By exerting unrelenting control over his employees, his image, and even his customers [while endorsing secrecy], Jobs exerts unrelenting control over his products and how they’re used. And in a consumer-focused tech industry, the products are what matter.

Though I believe Steve Jobs is a management anomaly, there’s obviously more than one way to make an honest buck. In any case, follow the Wired link for an insightful and challenging viewpoint on closed communication.

Should I delete soft sell comments?

I nuke hard sell comments as soon as they are published to Smooth Harold (read: “Nice blog! Check out this really cool snake oil!”). I also reserve the right to delete profane or otherwise mindless provocative comments while Akismet takes care of the spam.

But what do I do with soft sell comments? The comments that are relevant and might add value to some readers even if a salesman is behind them.

Continue reading…

Review: The Mutt is a compelling autobiography and page turner

The Mutt: How to Skateboard and Not Kill YourselfAfter a quick and entertaining three days, I finished reading The Mutt: How to Skateboard and Not Kill Yourself by Rodney Mullen, the most influential skater in history. No, it’s not a how-to book, as my wife first believed

Written in 2004 with the help of author Sean Mortimer, The Mutt has less to do with skateboarding and more to do with lifehacks, storytelling, business, relationships, and trying to please an impossible father. Mullen is obviously neurotic, but he comes off being genuine and likable in the book. And it’s easy to see how he became the greatest in his field, arguably more so than Tony Hawk, due to his insane work ethic. Just reading about his stingy regime makes me feel lazy, but it’s also motivating.

Continue reading…

Dashed hopes aside, Ron Paul homebrew advert is impressive

[youtube]http://www.youtube.com/watch?v=nrlIhO7bJgI[/youtube]
Without marketing dollars which he sorely lacked, Ron Paul didn’t stand a chance at becoming U.S. president. But you can’t deny his message, which is the federal government has grossly overextended itself leading to a decrease in privacy, liberty, security, and economic stability.

Smaller government and fiscal responsibility, please. Please — it’s the only way we can get back on track, like putting an oxygen mask on yourself before helping others.

Crispy Gamer: The Excessive Use of Subtitling in Videogames

img5.jpgA closer look at the rise of lengthy videogame names by Blake Snow.

In the second week of November 2007, publishers released an unprecedented number of multiplatform videogames at the height of holiday shopping. Interestingly, more than half of the listed games employed subtitles in their titling, via the use of colons. This represents a far cry from the use of subtitles 10 years ago, which stood at just 30 percent of games.

Continue reading… [Crispy Gamer]

I’m done with office phones

After four years, I canceled my Vonage line on Friday. I only used 20 minutes per month on average over the last year, so it made sense in my case to ditch the service, even though it works fine. Instead, I will rely solely on Blackberry and Skype for voice chat, as I have done for personal use since 2003.

I have so far managed to cut back my phone use by only answering expected or known calls. I check voice mail as soon as I’m notified, and I have a policy of returning both calls and emails within two working hours.

I tell my professional contacts that email is “preferred,” and my cell phone is “secondary.” To further encourage asynchronous communication, I reward emailers with faster response times. It works cleverly well, and I’m one step closer to my goal of ditching web access for an entire year. Whatever it takes.

Fondue is my new favorite food

For whatever reason, Lindsey started making delicious cheese and chocolate fondue for dinner last December. We’ve had it five or six times in little more than three months now, and I’m in love — particularly with the cheese dipped French bread.

My wife’s recipe is even better than the Melting Pot (no kidding) and comes at a substantial discount. For a mere $40, you can feed six adults fresh bread, strawberries, apples, bananas, lil’ smokies, pound cake, pretzels, marshmallows, and oreos with chocolate to spare. It’s so win.

So dust off that fondue set you received as a wedding gift but never used. You won’t be disappointed. In the off chance you are, I’ll harass you like sushi-junkie.

Fun fact: The Swiss invented fondue to enable the digestion of stale bread that had become so hard it could be “chopped with an ax.” Oh, and don’t mouth the dipping fork, you pig.

Visual search is nothing more than a lame gimmick to rival Google

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When will software executives finally learn that speed of functionality will always trump bells and whistles. You’d think RedZee and SearchMe would already know this after the “we’ve got more glitz” Ask.com called it quits last week.

Build a better mouse trap, people — not a sexier one. Google is number one because it returns relevant results faster than others. It takes a lot more than good looks to be “cool.”

Major gas leaks are heinous, man

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I looked outside my living room window last week to find quite the commotion. There were numerous service vehicles, police officers, firemen, and gas technicians eerily backing away from my condo. It should be noted that the department of transportation is widening the road in front of my place.

So I step outside my door to hear and smell a gas leak. A pretty sizable one, according to my senses. Continue reading…

Ask questions first, spank later

225_shrek2.jpgI learned a valuable and humbling lesson as a parent yesterday: the unharmed sister or brother isn’t necessarily the one to blame. In other words, don’t jump to conclusions.

After feeding both Sadie and Maddie early in the morning while Lindsey slumbered, I laid Maddie on our tall ottoman to perfect my laptop father skills. Moments later, while entrenched in technology, I heard a “Maddie’s falling” accompanied by a heavy thud. I looked up from my PowerBook to find a suspicious looking Sadie standing over a fallen Maddie, who was now crying loudly.

Continue reading…

Airborne settles false advertising suit for $23M. So who got duped?

Airborne is fraudulentThanks to Good Morning America, we now know that the popular Airborne cold remedy is nothing more than an “extraordinarily expensive Vitamin C delivery system.” A placebo.

The Alka-Seltzer-like mixture originally claimed to be the “miracle cold buster” that could “get rid of most colds in 1 hour.” The company has since watered down those claims, obviously to avoid further litigation.

Continue reading…

“No, I’m asking you a question.”

While on a recent cruise, I played on-board tennis with a Belgian girl and a married couple from South African. It was decided that I would play doubles with the Belgian, upon which she asked, “Which side would you like to play?”

I answered her question with a question: “Which side would you like play?”

“No, I’m asking you a question,” she authoritatively said in a thick European accent.

“Oh, right — I guess you did. I’ll take the right side,” I responded.

I couldn’t help but chuckle at the language confrontation. In trying to be overly courteous, as many Americans do, I complicated what should have been a simple exchange. The take-away: forced modesty should always be avoided.

GamePro: The 8 Most Promising Non-Sequels of 2008

2008 may end up being the year of the sequel. Just listen to this lineup of high-profile follow-ups: Super Smash Bros. Brawl, Grand Theft Auto IV, Ninja Gaiden 2, StarCraft 2, Fallout 3, Metal Gear Solid 4, Resident Evil 5, Mario Kart Wii, Guitar Hero 4, Resistance 2, Gears of War 2, and Call of Duty 5. Hopefully these games warrant their existence, and we’re confident many will.

But what about new games, the ones that lead not just follow? Marketing types call them “original IPs;” we call them risk-takers. So in an effort to applaud their individuality, we profile the most promising ones for the rest of the year, based on first-impressions, breakout potential, and pedigree. A handful of titles are based on existing themes and ideas, but their creative spirit should not be overlooked.

Continue reading at GamePro…

Crispy Gamer: On the Bright Side, an introduction

Blake Snow examines gaming benevolence and creative development twice monthly. The color of next-gen is bright.

In 2007, a fictional food critic by the name of Antone Ego aptly described mass media and its audience when he wrote: “We thrive on negative criticism, which is fun to write and to read.”

Ego’s definition couldn’t have been wiser. Indeed, positive news has long since taken a backseat to negative reporting, with the former often compressed to a 20-second closing spot in a 30-minute telecast.

The same is true of videogames, if not by more, which have long been vilified and blamed for idleness, poor grades, insensitivity and random acts of violence by the mainstream media. Interestingly, even the gaming press has become more grumpy in recent years, adding drama where there is none to be found, discouraging industry growth and change, and forgetting the playful nature of videogames altogether.

Continue reading at Crispy Gamer…

Get busy living, or get busy dying.

[youtube]http://www.youtube.com/watch?v=_tIyt8oSLVs[/youtube]
Randy Pausch, a computer science professor diagnosed with terminal cancer, clearly understands the value of life. His thoughts on carpe diem, achieving your childhood dreams, and materialism are precise, inspired, and honest (no gimmicks here).

At the time of his discourse (Sept. 2007), doctors said Pausch would have “three to six months” to live. As of today, he is still alive. His original full-length lecture at Carnegie Mellon can be found here.

See also: My attempts to be a shoe designer | You have a choice

Overheard: “My mom took away all my girl jeans”

In speaking with a 14 year-old boy at church a few weeks back, this was the reply given when I asked how he was doing:

My mom grounded me because I came home past my curfew last week. It sucks — she took away my PS2 and all my girl jeans.

The grounding and PS2 parts I can relate to. I was a boy not long ago (and still am to an extent). But the confiscated girl jeans as punishment? I just don’t get it, even if that’s what budding hipsters are wearing now.

Blake, I’d like you to meet Behind The Times. Behind The Times, say hello to Blake.

Review: The King of Kong is twisting with conflict and loaded with nerds

[youtube]https://www.youtube.com/watch?v=TbqJm2birME[/youtube]
Lindsey and I watched The King of Kong: Fistful of Quarters on Wednesday, a hilariously funny “documentary” that follows Steve Wiebe as he attempts to overtake the world’s highest score in a game of Donkey Kong from reigning champion Billy Mitchell.

Not only is the movie entertaining, but it’s cleverly presented in “good vs. evil” fashion, boasts an awesome soundtrack, and features some very creative transition effects. Oh, and it stars lots of socially inept individuals who are fun to watch.

Continue reading…

Dude, where’s my perspective?

According to a recent Gallup poll, a majority of baseball fans (57%) think Roger Clemens lied last month when he told Congress he had never taken performance enhancing drugs. Despite this, 62 percent of fans surveyed believe Clemens should still be in the Hall of Fame.

What??!!

As a reminder, The Hall of Fame’s motto is “preserving history, honoring excellence, and connecting generations.” Clemens’ induction, if convicted, would preserve history alright, but what about honor and example (read: connecting generations)?

Continue reading…

The most intriguing British words according to an American

img2.jpgI saw Me and My Girl last night — a play that takes place in 1920s England. The performance was entertaining (a bit stale at times), but I really enjoyed the English… which got me thinking of the funniest British words. They are:

  • Bollocks. Figurative meaning: nonsense. Technical meaning: testicles. Codswallop is a less-descriptive substitute.
  • Trousers. These are what Americans call “pants.” We understand the former term, but you’d get ridiculed for using it.
  • Blimey. Is there a cooler way to say “wow” or “holy crap?” I think not.
  • Salad-dodger. Quite possibly the funniest word I’ve ever heard for a fat, obese, or overweight person. Continue reading…

Is Wired’s FREE cover story misleading?

img1.jpgI just got done reading Chris Anderson’s 6,000 word preview for his upcoming book Free! Why $0.00 Is the Future of Business. In short, the article examines cross-subsidies (read: giving away razors to sell razor blades) as they pertain to the web products and their near-zero operating costs. You can have a free lunch so long as someone else picks up the tab, maintains Anderson.

While the article was informative, I don’t think the strategy of giving is “the future of business,” rather it’s an effective marketing tool for select web companies — not everyone, and especially not for offline ventures. Still, Anderson presents some compelling evidence that “free” will become more ubiquitous than I currently believe.

Ironically, and in an effort to deflect the “wait a minute, your product isn’t free” criticism, Wired is offering up to 10,000 copies of its March 2008 issue at not cost to you (a fraction of the 500,000+ issues the publisher sells every month, mind you). Not quite what I’d call “practice what you preach,” but then again, I don’t think Anderson’s article endorses the demise of direct sales altogether, even if his headline does.

Designed by Apple in California?

If you haven’t noticed, Apple prints “Designed by Apple in California” on the back every iPod and iPhone it sells, sometimes in a ridiculously tiny font size. Joel on Software tells why:

“These five words evoke a flurry of happy memories… Apple in California is, of course, on the literal level, a computer company, and not a very nice one, but put those words together and you think of apple orchards, and the Beatles, and you think of how Forrest Gump got rich off of Apple stock. And ‘designed in California…’ It’s not made. It’s designed. In California. Like a surfboard. Or a Lockheed XP-80.”

In short, California stands out by being the hippiest of all United States. And unlike its competitors, who outsource both product design and manufacturing overseas, Apple keeps its design rightfully in-house — at all times and at all costs. Continue reading…

Study finds that hard work overcomes poverty (sorta)

ABC News published an interesting story this week about a middle-class kid who imposed homelessness upon himself and claimed to never use his degree to upgrade his life over the course of a year. Ten months later, he had an apartment, a car, and $5000 in savings from nothing more than $25 and a gym bag, suggesting that the American Dream is alive and well, and that hard work alone can overcome poverty.

I believe in the last line adamantly, but the experiment fails to consider certain variables that the privileged kid was unable to isolate. First, he’s male and white — that helps. Second, college is more than just a piece of paper, so even if the kid didn’t market his degree, he was capable of greater deductive reasoning, logic, and creativity than most homeless folk. Lastly, he was fortunate enough to carry (though he never used) an emergency credit card.

So was the experiment a success? I think so for the most part, though I’d like to see the result using a motivated individual with no background resources at all. Penny for your thoughts?