Blake Snow

writer-for-hire, content guy, bestselling author

Hi, I'm Blake.

I run this joint. Don’t know where to start? Let me show you around:

As seen on CNN, NBC, ABC, Fox, Wired, Yahoo!, BusinessWeek, Wall Street Journal

I’m the world’s fastest, slow-jogging 10k runner

Provo Freedom Run 2008
Lindsey
, my father-in-law, and I ran our first 10k at the Provo Freedom Festival on Saturday. Although I ran (ahem, slow-jogged) the entire 6.2 miles, my right leg now feels like jell-o. Nevertheless, I think I’m falling in love with this running business. Regarding the “medal,” I felt silly wearing it because the promoters gave one to all 1125 runners (unique, just like everyone else).

Again, if it sounds too good to be true…

Last night while playing Putt-Putt with Lindsey, I heard a radio ad over the loud speaker that went something like this:

In debt? Variable mortgage rates got you down? Then call us today to find out how to pay off all of your debts, including your home, in less than fives years, without ever increasing your payments or income!!! The “Debt-To-Wealth System” has already begun working for home owners in your area [insert bogus, bad acting customer testimonials here].

Why didn’t I think of that!?

Review: Pixar’s Wall-E is booooring.

Wall-E is boring
Pixar’s Wall-E and Stanly Kubrick’s 2001: A Space Odyssey share a lot in common. Both are set in space, feature little dialog, have robots taking over the world, are immensely artistic, won’t keep a 2 and ½ year-old engaged despite their G rating, and offer a handful of sophisticated moments in filmmaking. But both are really monotonous — an analogy proving that Wall-E is easily Pixar’s worst film to date, for both adults and children alike.

Continue reading…

How do you achieve mental toughness?

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Lindsey and I have been training for a long distance run this fall. It’s one of the toughest physical goals I’ve ever set, at least in terms of endurance, which often leaves me discouraged. In short, while my body is not fatiguing, my mind is. It makes me feel mentally soft.

So I ask you, dear Smooth Harold readers. What do you do to obtain, maintain, and demonstrate mental toughness when the going get tough? What do you do to get “in the zone” and find the courage to keep pressing on physically when the finish line seems so far off?

GamePro: 5 band-centric Guitar Hero games that would rock

Guitar Hero: Aerosmith, launching June 29, isn’t just a collection of songs grouped together by artist for a stand-alone rhythm game. It’s sort of like Behind The Music in interactive form, letting players vicariously relive Aerosmith’s 30 year performance history in near-chronological order, from high school to international stardom.

So based on mega-platinum sales on multiple occasions (read: broad appeal), a storied history, and anthemic riffs, here are the top five bands we’d like to see in their own Guitar Hero games.

Continue reading at GamePro…

How cheap employers use unwarranted tipping to their advantage

I got a bone to pick with cheap employers, of which there are several in my resident state of Utah. Here’s what they do.

  1. They don’t pay competitive hourly wages for jobs that don’t require significant waiting on the customer, like a server does in a restaurant.
  2. They then put up signs saying “please tips our workers,” because they’re too cheap to pay a decent hourly wage.
  3. They seemingly lure in prospective employees with the promise of tips.
  4. Everyone ends up confused, from the unsure consumer to the under-paid worker.

My car wash does this. My car gets run through a machine, then an hourly worker rubs it down with a towel in less than three minutes. When done, they look at you while standing next to a ginormous sign asking for tips. Fast food restaurants have begun doing this too.

I have no problem tipping upwards of 20 percent for good service where standard (i.e. restaurants, cabs, bag boys). But when hourly workers start doing it, it feels lame on principle alone. Or maybe I’m just a cheap skate (what’s an extra few bucks to me).

I frackin’ love summer.

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Earlier this morning, I drove to the store to get gas for Lindsey — she was running late and still getting ready for an upcoming appointment with the girls. I walk outside, and I’m greeted with the warm blanket and smell of liberty that is summer weather. I love it.

Last weekend, I helped chaperone a youth camp in Eden, Utah for 10 boys and nine girls (a deflated tubeing ride pictured). Notice the contrast of the bluish lake, the rolling green hills, the snow-caped mountains, and clear sky in the background. Beautiful, not to mention the 85 degree weather the group enjoyed that day.

So if I had to rank my favorite seasons, they would be as follows: 1) Summer, by a long shot; 2) Fall; 3) Spring; and 4) Winter, a very distant fourth (I say “boo” to you, cold weather). What’s your favorite time of the year?

EDGE: Did you hear that? Audio branding in video games

If you’ve never played Xbox 360, you probably missed it.

During the final action sequence of Transformers (2007), at precisely two hours, two minutes, and 25 seconds in, gamers are treated to a recognizable image and sound: a newly purchased Xbox 360 with its accompanying audio logo.

The brief product placement lasts no longer than 1 ½ seconds, as the popular console transforms on-screen into a hostile robot, after its owner becomes entangled with evil forces, while innocently shopping the streets of Las Vegas.

“I think a lot of Xbox fans got a kick out of it,” says Eli Friedman, director of Xbox Global Brand Marketing. “When we learned Transformers was being made into a movie, we jumped at the opportunity to work with Paramount Pictures since much of our core audience also happens to be Transformers fans.”

Continue reading at Edge Online…

Get this! Firefox 3 is mucho fast

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I just upgraded from Firefox 2 to 3 on both my PowerBook and desktop PC. Man is it noticeably faster and less of a resource hog (like, my CPU fan no longer kicks into high gear when 10-15 tabs are open). Though some of my nifty extension are incompatible on launch day, those things usually get upgraded in a matter of days. Get this!

A moral wrong doesn’t mean illegal

According to the Associated Press, “The French state and Internet service providers have struck a deal to block sites carrying child pornography or content linked to terrorism or racial hatred, Interior Minister Michel Alliot-Marie announced Tuesday.”

I’m all for outlawing illegal communications like child pornography and terrorism, but hate speech isn’t illegal. Wrong, yes, but not illegal. Unless I’m missing something, it looks like France may have infringed on free speech, though I have no idea if they have an equivalent first amendment.

EDGE: 5 Ways to Jumpstart Atari

Much like a stolen car, Atari has been gutted and sold for its parts over the years. It has changed ownership numerous times since its formation in 1972 and was recently delisted from the NASDAQ stock exchange amid near-financial ruin. It’s embattled, confused, and has few prospects other than its recognizable name. So how can the world’s first videogame publisher turn itself around? Here are five common sense ways:

Continue reading at Edge…

Places I’d like to visit: Crater Lake

photo credit: random stranger

photo credit: random stranger

UPDATE: Visited in 2014. ORIGINAL STORY: I remember seeing this marvel in an early Bond movie as a young boy. Apparently, it’s the deepest lake in America. Not only that, but it’s strikingly beautiful. Any readers ever been? It’s only an 11 hour drive from my house. (Asks wife if we can go this summer.)

Now with 100% more over-air HD TV

HDTV
Lindsey and I finally pulled the plug last week on our basic Comcast cable package, one that cost $14/month for 30 channels (plus the four HD network stations). The Discovery and Travel channel will be missed, as ESPN has been in my house for two years now, but the picture quality and available channels of over-the-air TV never ceases to amaze me.

Using $13 dollar rabbit ears purchased from Best Buy, we now get 17 digital channels (excluding Spanish and complete trash programming), eight of which are broadcast in splended high-definition (CBS, ABC, NBC, FOX, PBS, CW, KJZZ, and PBS 2). Fortunately for the sports addict in me, I at least get the later rounds of all major tournaments, as they are always broadcasted on the four network stations.

Now all we need is free wi-max, the soon-to-be announced free PS3 to DVR firmware, and I’ll be set. Anyone else in the room enjoying over-the-air HD?

Fighting stereotypes with comedy

[youtube]http://youtube.com/watch?v=I9quD2YRvuQ[/youtube]
Lindsey and I watched a PBS special on Arab-American comedians earlier this month and got cramps from laughing so hard. It was funny stuff filled with perspective and comes highly recommended. I can’t think of a better way to combat muslim stereotypes (or any stereotype for that matter) than with a hearty laugh, which is innately human.

Giving someone the benefit of the doubt lessens aggravation in life

The Utah Department of Transportation is currently widening the road (800 N) in front of my apartment. It hasn’t been the end of the world, but it’s still a nuisance — not only for local residents but for street side retailers trying to drive business.

One such retailer, a truck dealership, began commandeering the unfinished lanes in front of his property over the weekends (while UDOT isn’t working) to showcase his trucks and lure in customers. When I first saw this a couple months back, I said to myself in snooty fashion: “He can’t do that. He doesn’t own those lanes — those are public.”

Continue reading…

TV news needs to stop link hoarding!

img7.jpg“You can find a link to the report on our website.”

That’s the same line every local TV news station in the nation uses to artificially inflate their website traffic. What they are really saying is: “We have no idea what we’re doing online, and our shortsighted logic tells us that we should funnel and horde all valuable web links on our site. But our website is so messy you won’t even be able to find the desired link.

“Furthermore, we’re pretentious and have no understanding that providing a courteous service to our audience (like saying, “For more information, visit WeLikeSharing.com”) is enough reason alone to keep them coming back — so we force the issue.”

I rarely if ever watch local news. But this sort of amateur move is enough to make me never want to watch again. Lame.

I got ‘high’ while running last week

Homer runningI started running again in March and have so far been consistent with my efforts. It marks the first time that I’ve done so in three years.

Last week, I had quite the experience towards extending my determination: I got high while running — a natural/adrenaline high, that is. But it wasn’t the kind that enthuses for a passing moment. It was one of the strongest, most euphoric natural highs I’ve ever had. So much in fact that it encouraged me to run farther and longer than I ever have.

This unshapely body isn’t dead yet!

Why Zappos Pays New Employees to Quit—And You Should Too

harvardbusiness.com — “Zappos sells shoes —lots of them—over the Internet. After a week or so of employment with the company, it’s time for what Zappos calls “The Offer.” “If you quit today, we will pay you for the amount of time you’ve worked, plus we will offer you a $1,000 bonus.” Zappos actually bribes its new employees to quit!”

It pays to be in it for the long haul…

Are you kidding me? 37 consecutive mag ads?

The July 2008 issue of Transworld Skateboarding has seemingly set a new world record for a magazine: 37 back-to-back full-page ads. I’m not kidding. The format looks something like this:

Transworld Skateboarding

The feat makes Wired Magazine’s ad-filled issues look tame. Worse still, Transworld editorial is shallow for the most part. I subscribed to the magazine because I think flying skateboarders look cool, but I’m disappointed with my subscritption so far.

Yamato, my new favorite restaurant

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Locals only: A colleague took me to lunch last month to Yamato in Orem. It was my first time. From the outside, the place looks like a dump — definitly not a somewhere you’d want to eat, unless you like that fake soy-chicken garbage that cheap Chinese restaurants serve.

To my surprise, however, the inside is not only immaculate, but the decor “feels” authentic, and the atmosphere is soothing. More importantly, the Japanese cuisine is some of the finest I’ve ever had at a price that makes me wonder how the shop stays in business — it’s more than reasonable. Ask for the Orem lunch, which comes with soup, salad, 5-6 delicious dumplings, steamed rice, and succulent teriyaki chicken. Sushi is thankfully optional.

So for any Utah natives looking for any new place to eat, look no further. Yamato is Domo Arigato Mr. Roboto. That didn’t make any sense… suffice it to say the place is really good. Thanks, Eliot!

Crispy Gamer: Boom Blox review (Wii)

When I first heard the news that Steven Spielberg was working on an exclusive Wii puzzle game, I was skeptical. What does he know about videogames, especially non-story ones like Boom Blox? On the subject of his pedigree: Sure he directed “Raiders of the Lost Ark,” “Jaws” and “Saving Private Ryan,” but he also directed “A.I.,” “Temple of Doom” and “War of the Worlds.” I think you can appreciate where I’m coming from.

After playing the game, however, I’m happy to report that Boom Blox is not just a marketing ploy or a misguided idea by the venerable movie director. It’s an inspired, console-appropriate and rewarding game — particularly for single-player challenge-seekers — even if it appears to be something that Spielberg wouldn’t be involved with.

Continue reading at Crispy Gamer…

Photoshoping children looks trashy

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I’m actually okay with airbrushing from a design standpoint — to an extent. So long as you “clean up” blemishes, I’m fine with it. But I also believe mainstream designers have gone too far recently, especially when they start digitally thinning tubby individuals or make humans look more like plasticized wax than a living organism. The above photo illustration, by Jill Greenberg, is brilliant in its subject (to candidly capture toddlers crying), but her Photoshop hack job looks disturbingly awkward. Can we at least spare the children? This picture would have been so much better unadulterated.

A geek’s guide to avoiding buyer’s remorse

img3.jpgI consider myself a thrifty individual. I don’t shop at garage sales or anything, and have been known to purchase select high-end products, but I love getting a deal. And I hate feeling buyer’s remorse after spending money on something I don’t need or know I won’t use.

So here are five preventative measures I follow to avoid buyer’s remorse:

1. Use Amazon.com’s “save for later” feature. The number one rule for avoiding buyers remorse is don’t buy on impulse. Amazon’s “save for later” feature ensures that you don’t buy on impulse, yet it provides a quick and easy way to purchase things later with just a couple of clicks. I currently have 14 items in my “save for later” box. I will eventually buy maybe 1-2 (I just recently deleted about 20 itmes after deciding I really didn’t need them). Is there a better way to plan ahead? I think not.

Continue reading…

Glenn Beck calls me a loser

img2.jpgI like video games and write about them for a living, hence I’m a loser.

Or so said conservative commentator Glenn Beck on Monday talk radio when speaking of recent Grand Theft Auto IV controversies. “If you play video games, and you blog about video games, you’re a loser,” he quipped.

Incidentally, the Mecca of Glenn Beck’s Mormon faith, Salt Lake City, was named the video game capital of America last year.

For the record, I am also a practicing Mormon.

[Thanks for the tip, Josh]

Clemens apologizes for ‘mistakes in personal life’

NEW YORK (AP) — Roger Clemens apologized Monday for unspecified mistakes in his personal life but denied having an affair with a 15-year-old [and his alleged drug abuse].

Much like Jason Giambi, Roger Clemens’ public and ambiguous apology for “mistakes in personal life” further suggests his steroid guilt. No one is required to apologize publicly for personal wrong doings, so perhaps Clemens is shooting for steroid amnesty without really coming clean.

Some of America’s most venerable newspapers face extinction

Economist.com — “Pick almost any American newspaper company and you can tell a similar story. The ABC reported that for the 530 biggest dailies, average circulation in the past six months was 3.6% lower than in the same period a year earlier; for Sunday papers, it was 4.6% lower. Ad revenues are plunging across the board…”

Fact: many technologists were quick to predict the death of pen and paper with the rise of typewriters and personal computers. Similarly, many technologists predicted book sales would decrease with the rise of e-book readers.

That being said, older technology can often persist in light of new technology through adaptation (i.e. new technology does not always obviate older technology). I believe the same is true for newspapers and magazines, provided they accentuate their remaining value (portable text, reputation, local community, and/or more non-ephemeral reporting like features).

[via Digg]

Crispy Gamer: Little Big Planet preview (PS3)

In March 2007, BBC technology editor Darren Waters wrote, “LittleBigPlanet is perhaps one of the most dazzling demos I’ve seen in the last 10 years.” More than a year later, after an extensive hands-on in late April, I can only say the same. LittleBigPlanet looks, plays and feels incredibly fresh — even for an unfinished game. It’s no wonder Nintendo president Reggie Fils-Aime was covetous of developer Media Molecule after the exclusive PlayStation 3 title was revealed last year. Here’s an update on its development.

Continue reading at Crispy Gamer…

Why waste good technology on science and medicine?

For any interested, here is a handful of my recently published video game works after my visit to Baton Rouge two weeks ago.

The 10 Most Underrated Consoles (GamePro) — The road to modern video games is littered with the corpses of noble game consoles who flew too high to the sun. Here are the 10 best under-achievers of all-time.

Not Every Politician Hates Video games (Crispy Gamer) — At a VIP game developer event in a secluded upstairs San Francisco lounge, a well-dressed man in his 50s is making the rounds. “Hello, I’m the mayor of Baton Rouge.” “Do you just walk around calling yourself a mayor?” asks one doubting attendee. “No, I’m really the mayor of of Baton Rouge…” Continue reading…

My jaded review of Coachella 2008

img12.jpgI had the opportunity to mix business with pleasure and attend Coachella in Palm Springs over the weekend. Here are my fragmented thoughts:

  • The facilities are top-notch. From condiment tables, cleanliness, artist murals, and precise sound systems, to the easy-going crowds made it an enjoyable experience. I was dreading Lollapalooza-like mayhem, but the polo grounds were a delight. Did I just mention the facilities as the most memorable part of the show? I think I did. Continue reading…

Crispy Gamer: Who Spilled Diet on My Instruction Manual?

Crispy Gamer examines the decline of printed videogame manuals.

Instruction manuals are on life support. If you haven’t noticed already, the once-precious and colorful booklets have recently been reduced to a few black and white pages. Call of Duty 4 is a fitting case in point. Despite containing just six paltry pages of printed user instruction (PDF here), the first-person shooter would go on to become the best-selling game of 2007. The undecorated manual obviously wasn’t missed.

Continue reading at Crispy Gamer…

The ability to distinguish formal and informal writing is a good thing

“Not all 🙂 as informal writing creeps into teen assignments,” reads a clever AP headline. Here’s an excerpt:

It’s nothing to LOL about: Despite best efforts to keep school writing assignments formal, two-thirds of teens admit in a survey that emoticons and other informal styles have crept in… “It’s a teachable moment,” said Amanda Lenhart, senior research specialist at Pew. “If you find that in a child’s or student’s writing, that’s an opportunity to address the differences between formal and informal writing. They learn to make the distinction … just as they learn not to use slang terms in formal writing.”

First of all, I love how avant guard the Associated Press was in using that playful headline in a formal news report. Secondly, I whole heartily agree that there’s a time and a place for informality. That goes for speech as well.

Crispy Gamer: Not Every Politician Hates Videogames

At a VIP game developer event in a secluded upstairs San Francisco lounge, a well-dressed man in his 50s is making the rounds. “Hello, I’m the mayor of Baton Rouge.”

“Do you just walk around calling yourself a mayor?” asks one doubting attendee.

“No, I’m really the mayor of of Baton Rouge.”

And he is. His name is Mayor Melvin “Kip” Holden, and he was attending the Game Developers Conference for the second time in as many years. He wouldn’t be there (or be a sponsor) if he didn’t like videogames — or at least what they’ve already done and potentially will do for his city’s inhabitants.

Continue reading at Crispy Gamer…

GameDaily: Baton Rouge Looks to Video Games for Economic Growth

BATON ROUGE, La. – While most U.S. cities push biotech to drive economic growth, one municipality is using video games to do the same — Baton Rouge, Louisiana. It’s an unlikely match, given the establishment of California as the nation’s video game capital, but one the fast-growing Southern city is convinced will be its future just the same.

The interest in bringing video game developers to Baton Rouge started in 2005, prior to Hurricane Katrina, to complement the area’s strong ties to film production. Louisiana is currently third in U.S. film production after California and New York, says the Baton Rouge Area Chamber, which saw the overlapping opportunity of video games and acted on it.

Continue reading at GameDaily…

It pays to be ugly (sorta)

img9.jpgAmerican Way has a whimsical article in their April 15 issue which profiles distinct-looking, non attractive amateur models, and how they’re making one New York agency popular with advertisers seeking greater image authenticity.

DiNardo, at 6 feet tall and 170 pounds, with stringy locks held back by a headband and tufts of hair encircling his chin, could be any random guy you’d pass on the street. And that’s the reason that Simon Rogers, owner and CEO of Ugly NY, wants to represent him. “Tom’s very arresting, isn’t he?” Rogers says admiringly.

Ugly commissions range from an occasional few hundred dollars to $2,000/shoot — hardly substantial, but gravy for people who were never looking to model in the first place. I love seeing people zig while others zag and get rewarded for it.

My eccentric taste in music doesn’t go unnoticed

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My whole life I’ve been ridiculed by numerous persons for my taste in music, my wife Lindsey included. Imagine my satisfaction then, to discover her current iTunes playlist, of which 43 percent of the songs were introduced to her by yours truly (highlighted in blue). Not bad, eh?

I can’t take all the credit, however. The following individuals have greatly influenced my love of music from five years of age to my current 28: My mom and dad. My sisters Summer and Lexia (Cami and Sara weren’t the most vanguard at the time). My brother Brooks. Dylan Denney. Josh Rhine. Wesley Lovvorn. Tim Mobley. Chris Carrino. Chris Chatlean. Tim Ormond. Micah Alldrege. Jon Reed. Jared Richards. Lindsey Snow. Eric Larsen. Steven Smith. Matt Andersen. David Cole. Chris Morell. Kyle Crane.

I’m forgetting several more, but those are the ones that stand out. Thanks for tipping me off to distinct tune-age, all!

Back in the camping saddle again

I work as a volunteer youth leader in my not-so-spare time. Last week, I offered to chaperone a campout for the following Friday, even though I hadn’t been camping in more than five years (note: I define camping as at least sleeping in a tent).

To be honest, I initially decided to go to merely show my support for the younglings. Up until then, I had largely written-off camping as a boring activity I’d like to avoid in favor of sleeping on a comfy Serta mattress in a controlled environment.

I have since changed my mind, however, taking a strong liking to the removal of technology and simple satisfaction found in pitching a tent, cooking a limited meal, and surrounding a fire with friends. My recent experience was so positive, in fact, that I convinced Lindsey to let me splurge on a complete camping set the following Saturday.

Suffice it to say I’ll be going more frequently now. I’m still camping retarded, but I’m anxious to become one with nature again… and then return to my comfy Serta.